Caixa 90 years image campaign

You don’t expect your usual bank employees to stroll around carrying letters, at beaches, construction sites or agricultural companies. But this is what Caixa Economica’s employees did, bringing letters from all island of Cape Verde to the headquarters. Only there, they joined all of them, bringing together a big, long, great “Obrigado” (Thank you!), which the employees said in such a personal way to  their clients. Matching localized posters, billboards and even ATM advertisements completed the campaign, which was awarded at the Cape Verde advertising festival.