Complete brank re-branding

Caixa Económica is Cape Verde’s most important and oldest bank. After an international pitch, I was in charge of the complete, total, allover, 360° (you name it) re-design of this bank. This included first a total clean up. And than a re-fresh of the logo, change of corporate colours, fonts, posters, advertisements and interior architecture. I created the long lasting company claim “o banco que combina comigo” as well as warmhearted and customer orientated advertising films. Together with my partners, especially Piotr, we created the interior architecture and took care of mounting branches in Praia, Assomada, Boavista. Cape Verde’s most famous singers performed the matching music Combina Comigo, written by me and Thorsten.